Energy
Quote requests for energy plans, by postcode, city or radius.
Utilities traffic
Lead generation for energy, insurance and home services.
We deliver consent-based leads at the volume your call centre needs, targeted to the postcodes and service areas you actually cover.
- Optimised to
- Qualified leads and sales
- Targeting
- Postcode, city or radius
- Consent
- Recorded on every form
The funnel
Where we focus in the utilities funnel.
We track every stage, so budget follows the traffic that reaches the end, not just the first click.
- ClickArea and audience match
- Quote formCost per form
- Qualified leadContact rate
- Sale or installCost per sale
Utilities, up close
Energy, home services and insurance.
Consent-based leads, targeted to the areas you cover.
Home services
Leads for the services your call centre handles, with consent recorded on every form.
Insurance
Quote forms for home and other cover, delivered at the volume you can call.
Ad formats
Formats that work for utilities offers.
Every test plan mixes the formats that suit your offer and countries, then moves budget to whichever converts at your target cost. Each one is shown with an example ad.
Native
Advertorial funnels that explain savings clearly.
- Matches the look of the articles around it
- Placed in recommendation widgets on content sites
- Suits advertorials and pre-landers
Push
Cost-per-lead volume for high-demand offers.
- Reaches subscribers on the lock screen and the desktop
- A short message with an image and your call to action
- Works for first sign-ups and for bringing users back
Domain parking
Type-in visitors looking for providers and quotes.
- Type-in visitors from parked, expired and misspelled domains
- Keyword traffic matched to the topic
- No ad creative needed
Direct click
Visitors land on your quote form with clear intent.
- The visitor lands on your offer straight away
- No ad is shown first, so the intent is clear
- Fits pre-landers and short funnels
In-page push
A notification-style banner inside the page, so it reaches iPhone, Android and desktop users alike.
- Shown inside the page, with no subscription needed
- Works on iPhone, Android and desktop alike
- Notification-style creative with an image
Pop
After a click, your offer opens in a new window in front of the page, for quick reach.
- Your offer opens in a new window over the page
- Seen straight away, right after the click
- Quick to launch, with placement-level data
Popunder
Your landing page opens behind the site, for volume at a low cost per visit.
- Your landing page opens behind the site
- Large volumes at a low cost per visit
- Placement-level data to build a whitelist early
Banner
Display banners in standard sizes on publisher sites, bought placement by placement.
- Standard banner sizes for desktop and mobile
- Image creative with your message and call to action
- Bought by placement, with lists you can keep or block
Zero-click traffic
Redirect traffic that lands visitors on your offer without an ad click, bought by typo, keyword or domain topic.
- Misspelled domainsVisitors who mistype a website address, sent straight to your utilities offer. Generic typos only, never trademarked brand names.
- Keyword trafficVisits matched to the words people type, so the traffic fits the intent behind your utilities offer.
- Parked domainsVisitors to parked, unused domains, redirected to your utilities offer when the domain topic matches.
Utilities in numbers.
Why ProplexAds
Why utilities advertisers work with us.
A media buying team that treats your budget as if it were its own.
Tracked to the result
Server-to-server postbacks match each conversion to the placement that sent it.
Compliance before launch
Creative, landing pages and targeting are checked against your vertical's rules before anything goes live.
Local-language creative
Every market gets creative written in its own language.
Every format in one plan
Push, in-page push, pop, popunder, banner, native, direct click and domain parking, tested side by side.
Test small, then scale
New formats and countries start with a test budget. Budget grows only where the numbers hold.
A report every week
Placement-level results, spend reconciliation and a call with your account manager.
Utilities case studies.
Campaigns from our case studies, with client names kept private.
Case studies for utilities offers are on the way. Meanwhile, see the results from our other campaigns.
Built for consent and calling rules.
Compliance is planned before launch, not fixed after a rejection.
- Clear consent captured on every form, with records kept.
- Calling and messaging rules respected in each market, such as the TCPA in the US.
- No misleading savings or price claims.
- Duplicate and fake leads filtered before delivery.
For publishers
Have traffic? We buy it.
Websites, apps and domain portfolios can sell their traffic to us, and we match it to offers like these. Terms are agreed before a single visit is sent.
- Direct link
- Pop and popunder
- Push subscribers
- In-page push
- Banner zones
- Native widgets
- Domain and keyword traffic
- ApplySend your sites, apps or domains, countries and monthly visits.
- ReviewWe check the source and quality of your traffic and reply within 4 business hours.
- IntegrateYou get a redirect link or a tag, with instructions for your setup.
- Get paidYou're paid on the schedule and with the method in your terms.
How we work together.
A clear path from the first call to scale, with a written report every week.
Schedule an appointment
A 30-minute call about your offer, countries, payout and budget.
Plan and compliance check
Formats, budget, tracking and the rules for your vertical agreed before anything goes live.
Test launch
A controlled test to measure real cost and quality in your countries.
Scale what works
Budget moves to the best placements, weak ones are cut, and you get a written report every week.
Questions about utilities campaigns.
Ask anything else in the chat, or schedule an appointment with our team.
Schedule an appointmentYes. We target by postcode, city, state or radius and filter out leads from outside your service areas.
Every form records the consent wording, time and source, so you have a clear record for each lead.
We start with a paid test to measure real cost and volume, then scale to your call-centre capacity based on those results.
Talk to our utilities team.
Pick a time that suits you. We reply to every message within 4 business hours.
Have traffic to sell? Apply as a publisher.